In recent years, Louis, my brother-in-arms for 15 years, and I were brainstorming new names for our business.
About 30 years ago, we were called Aegis Computer Services, then Aegis Business Technologies and to simplify things our latest will be Aegis Biz Tech.
The name Aegis is Greek for shield and with cyber security concerns being what they are, we are sticking with it for our IT support company name with just a slight tweak.
Biz & Tech is the name of our podcast, website domain, some columns and newsletter, so we are solidifying the brand under one name, if you will.
The first impression of a name, corporate or otherwise, can confuse you, inspire confidence, or offend you (someone is always offended by something these days — see Dixie Chicks, Burger King (why not Burger Queen?) etc., or maybe give you a peek at what they do.
